So what exactly is a scumbag (spumae saccus)? In the REBEL U context, we define a “scumbag” as someone with a complete lack of business ethics. Someone who engages in lies, deception and/or dishonest business practices for purposes of enriching themselves by taking advantage of, or all-out scamming, unsuspecting clients and/or partners. While your specific definition of a “scumbag” may vary, as might what you consider scumbag:ish behaviour as it relates to business, here are some baseline ethical principles you should consider making a core part of your professional / rebellious ethos: 

HONESTY & INTEGRITY should be at the heart of all your business endeavours and dealings. Always speak the truth and be transparent about your capabilities, limitations, strengths, weaknesses and potential conflicts of interest – even if it entails losing potential business. The Internet is full of hyperbole and exaggerated, sometimes magical, claims. Don’t be that guy or gal making empty promises you cannot realistically deliver. Manage expectations, and maintain high levels of transparency and accountability in all your interactions and indeed with yourself.

BE A PRO and only accept engagements that align with your specific skill set and niche expertise. The temptation to say “yes to everything” and make bank can be strong. Resist and just say “no”. Indeed, as default, gently but firmly turn away business and clients that are not a good fit (for either party), if the scope of work exceeds your capabilities or does not align 100% with what you offer and do. Instead refer (without expecting quid pro quo) these would-be clients to other, more appropriate, specialists or consultants. 

STAY SHARP and up-to-date with industry developments, trends (or better yet, create the trends) and best practices. Maintain and continuously augment your expertise and know-how in your particular niche or field. Just because you’re doing your own thing, doesn’t mean it’s time for slacking – if anything, stay ahead of the curve and be a (rebel) leader not a follower. This way you can deliver well and true, when it’s time to deliver. 

COMMIT TO QUALITY, an artisanal touch and excellence in everything you do. Beyond the personal contentment of doing something well, good things come to those who consistently deliver work that meets or exceeds expectations. As a solo operator, it is preferable to engage in few, select projects delivered with care and panache; as opposed to taking on many projects delivered in haste and sans luv – plan accordingly. Your brand and business (and peace of mind) will thank you. Intermittently seek feedback from clients and collaborators and be open to tips and/or constructive criticism. 

RESPECT & KINDNESS will serve you (and your brand) well. Contrary to popular macho opinion, business doesn’t have to be cutthroat or winner takes all; it can (and should) be “kind” and beneficial for all parties. As luck would have, your clients are (most likely) people: treat them as you yourself would like to be treated i.e. with kindness, respect, dignity and professionalism. Foster a collaborative and constructive working environment, even in the face of potential idiocy, challenges or disagreements. In essence, be a professional human, not just a professional …

CONFLICTS OF INTEREST should be disclosed and addressed immediately, if and when they arise. Depending on what kind of product or service you provide, this could include situations where you have personal or financial ties to a client's competitors or suppliers or other. Trust, as they say, is earned. Stay objective and proactively address potential conflicts in ways that prioritises your (potential) clients best interests, and by extension protects and elevates your brand. 

THE ETHICAL WAY is “the way” essentially always. Even so, ethical dilemmas may arise. Develop a personal sleep-well-at-night decision-making framework, prioritising ethical considerations alongside commercial and practical factors. Keep your cool and stand firm on your ethical principles, even if it means saying “no” to lucrative business or ethically questionable client demands. Ask yourself: If I do X, would I be a scumbag or would Y be scumbag:ish behaviour? If the answer is “yes”, don’t do it – scumbaggery does not wash off easily. 

CONFIDENTIALITY is not just a fancy word, it is crucial when working with clients. When “on the job”, you may gain access to privileged, perhaps even secret, info about clients businesses, operations, plans and strategies. Ensure that you have robust data protection measures in place and maintain strict confidentiality e.g. don’t spill any beans (of any kind) without your clients permission. Develop a clear and easy to adhere to policy for the handling and storage of client data, and be diligent in its implementation. 

In conclusion, your ethical conduct is a direct reflection of your (and your brands) character and a key contributor to your competitive edge and indeed value. While above principles are Mr EBEL’s baseline recommendations – they are not “the law”. Living by (and doing business by) your own moral code and your own set of rules is an integral perk of being independent. But by adhering to these principles – which really shouldn’t be that hard – you will not only build trust and credibility with clients, but also establish a solid foundation for the long-term success of your biz. You will also sleep really well at night.